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www.jobyoulove.co.uk |
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About the
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WHY YOU? CV MESSAGES TO WIN JOBS 2007-08 Edition, ISBN 9780077115104, Paperback, £9.99, October 2007 | |
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PRESS RELEASE |
June 2007 - Everyday thousands of hopefuls send off their badly composed CVs in pursuit of jobs they simply don't understand. And, even the better CVs often fail to get shortlisted because they just don't communicate the right message. Today, with recruiters spending an average of only 17 seconds reading a CV, leading career transition coach and writer, John Lees, asks "why should it be you?" In his latest careers title launching in October 2007, Why You? CV Messages To Win Jobs (October 2007, McGraw-Hill, £9.99), Lees draws on over 20 years' experience of training recruiters to offer his insider secrets on what really gets a CV noticed AND read, and the kind of CV that will get you short-listed for the interview. Why You? features the latest research findings from a nationwide survey of UK HR Directors and Managers, conducted by Career Management Consultants, the UK's leading provider of high-quality outplacement services. The research offers some fresh insights into the way employers read CVs, the things they love and hate to see, and their cutting-edge opinions on how to write an effective CV in 2007. www.cmc-careers.com The survey revealed that a large proportion of CVs are failing to make the grade, while 46% of employers believe that 1 in 10 people lie about their qualifications in a CV, and 1 in 10 employers believe that 40% of CVs lie about job titles. It also revealed that there are still too many unfocused, distracting and off-putting CVs regularly hitting the desks of employers. These CVs do not only fail to make the grade, but crucially for candidates, fail to get them onto an interview shortlist: the prime objective! Types of CVs Employers HATE to receive
CVs that put their foot in it and are sloppily written:
Types of CVs Employers LOVE to get
THE MAJORITY OF CVs STILL FAIL TO COMMUNICATE A CLEAR MESSAGE, despite the infinite sources of well-intentioned CV advice now available. In fact, very few career changers seem to actually have an answer to the question "Why You?" prepared in their CV of interview performance. Also remarkably, most job seekers seemingly use a lottery approach to securing a new job - which is particularly odd when securing a job we love can make such a difference to our everyday happiness. Everyone wants a quick fix CV writing solution. Some pay for a CV to be written, others seek advice from the internet, or the views of friends and colleagues. However, very few people understand that simply writing a CV is not enough - it needs to be an integrated part of a broader message. YOU need to be on-message. Says Lees: "Ask any recruiter and you'll learn one important fact: Your CV message needs to be clear, uncomplicated and has to prompt the reader to do something positive - to shortlist you, to see you, or to recommend you! They have to see all your key information straight away for the best chance of success.” Why You? CV Messages To Win Jobs reveals the best - and the worst - practices and deals with key questions such as "how long should my CV be" and "should I include a profile?" John recommends a distinctive CV format which majors on the all-important page one, focusing on key achievements, evidence - and pitching it in the right language/tone. Readers begin with their background, identify the type of change they want to make next and are then shown the best format by Lees to make a CV work for you. This fine honing of your message and clear presentation of your achievements is crucial to CV success. For example, if your need is to move up the ladder in the sector of your choice, then Lees advises a “straight-in” CV which goes directly into the details of your latest role. Alternatively, if you are aiming to change sectors, a “functional” CV which focuses more on your specific skills, sometimes closely matching them to a target job can be more appropriate. Further topics examine how to write a CV if you have little work experience, the secrets of using a CV as part of a multi-strategy job search including effective use of the internet and job boards, and the importance of covering letters, emails and other techniques in a successful job search process – so next time you apply for a job you really do demonstrate why it should be you. A timely addition to the John Lees portfolio of career management titles. Why You? CV Messages To Win Jobs, Price £9.99 |
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