Open University Press offers an international sales and marketing service.

Our marketing team ensures that every book receives comprehensive, thorough and imaginative marketing through all the appropriate channels. Each new title is assigned to a marketing executive who draws up an individual book marketing plan in discussion with the author. This plan includes the placing of review copies with relevant journals, representation at conferences, promotions within the book trade, direct mail campaigns, internet promotion, and other activities tailored to the needs of the book. To help us market and promote our books effectively, we ask authors to complete a marketing questionnaire. In this way, the marketing of new titles becomes a partnership between author and publisher whereby both parties input and work on ideas to ensure the book's success.

We have a team of professional representatives selling to the book trade and libraries throughout Europe, as well as academic representatives calling on educational establishments. Their systematic calling on academics and book shops gives us an unusually detailed knowledge of where our books are used and purchased, and enables us to react quickly to changes and identify new sales opportunities. Many of our titles are offered on inspection, and adoption information is shared with bookshops on a regular basis. This, together with our ordering hotline during busy months, means that lecturers' selected texts should always be available.

As an international company, Open University Press sells its books throughout the world. These sales staff have specialised knowledge of, and access to, the markets in their particular territory. This ensures that our books are sold with maximum effectiveness worldwide. From 2003 much of the worldwide distribution will be handled by McGraw-Hill companies, providing even greater resources for international sales.

Subject catalogues are mailed each year to academics, professionals in education and health, and librarians across the globe. Bookshops and librarians also receive a twice-yearly catalogue of New Titles. This is in addition to many other subject-specific mailings targeted at academics and professionals.

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