This book introduces the study of the media in an innovative way using the sustained example of celebrity. Across four chapters, the construction of celebrity is examined using four essential concepts in media studies: history, text, production and audiences.

The authors argue that individuals do not become celebrities as a result of their innately alluring qualities but rather, that celebrity is a resource created and deployed by a range of often interlocking media, such as television, film and the press, and to which audiences respond in diverse ways. Drawing critically on current scholarship, the key areas of discussion include: the historical claim that there is something unique in today's society called 'celebrity culture'; the media's role in the celebritisation of politics; the analysis of celebrity texts for their explicit and implicit meanings; how media organisations and institutionalised practices produce celebrities; and the role of audiences and individual viewers, readers and listeners in actively interpreting celebrity texts.

A substantial introduction sets out why any study of celebrity necessitates a study of the media and addresses the politics of mediated celebrity. The authors take students carefully through the chapters, using readings from important research and providing carefully designed student activities. Case studies of the media construction of celebrity range from Louis XIV to Kylie Minogue, from bomber Timothy McVeigh to the politics of spin, from music making and soap stars in the popular press to Tom Cruise and Oprah Winfrey.

If you are considering using Understanding Media: Inside Celebrity on your course, you can request a complimentary lecturer copy.

w: Request a copy online
e: enquiries@openup.co.uk giving your name, university address, course name, start date, student numbers and current textbook.
t: +44 (0)1628 502179

Jessica Evans is Senior Lecturer in Cultural and Media Studies at The Open University. She is editor of The Camerawork Essays (1996), co-editor (with Stuart Hall) of Visual Culture: The Reader (2000), and co-editor (with Paul du Gay and Peter Redman) of Identity: A Reader (2000).

Frances Bonner is Senior Lecturer in the School of English, Media Studies and Art History, University of Queensland, Australia. She is author of Ordinary Television (2003), co-author (with Graeme Turner and P.David Marshall) of Fame Games: The Production of Celebrity in Australia (2000), and co-editor of Imagining Women: Cultural Representations and Gender (1992).

David Hesmondhalgh is Senior Lecturer in Media Studies at The Open University. He is author of The Cultural Industries (2002), co-editor (with Keith Negus), Popular Music Studies (2002) and (with Georgina Born), Western Music and its Others (2000).

Nick Stevenson is Senior Lecturer in Sociology at the University of Nottingham. He is author of Understanding Media Cultures (2nd edn, 2000), The Transformation of the Media (1998), and Cultural Citizenship (Open University Press, 2003).

Introduction - 'Why should media students study celebrity? - Jessica Evans

Chapter One - 'Celebrity, Media, and History' - Jessica Evans

Chapter Two - 'The Celebrity in the Text' - Frances Bonner

Chapter Three - 'Producing Celebrity' - David Hesmondhalgh

Chapter Four - 'Audiences and Celebrity' - Nick Stevenson