|About the book|
This book considers the key steps in the practical application of health promotion. It starts by showing how it is first necessary to determine the needs of a population and to review the scientific evidence to justify intervening. The wide range of approaches available are considered, including:
|About the authors|
Maggie Davies is Associate Director for Development at the National Institute for Health and Clinical Excellence.
Wendy Macdowall is a Lecturer in Health Promotion at the London School of Hygiene & Tropical Medicine.
Chris Bonell is a Senior Lecturer in Social Science and Epidemiology in the Public and Environmental Health Research Unit at the London School of Hygiene & Tropical Medicine.
|Table of contents|
Overview of the book
Part one: The groundwork
Developing a programmatic approach to health promotion
Reviewing the evidence base for health promotion planning
Part two: Choosing approaches and methods
Cognitive behavioural approaches to health promotion
Motivational interviewing in health promotion
Theatre in health promotion
Mass media campaigns
Developing healthy settings
Healthy public policy
Part three: Delivery and reflection
Project planning and budgeting
Evaluating health promotion
Transfer and scale-up of health promotion interventions