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| About the book |
Health promotion is far from straightforward. Unless public health practitioners explore and understand the theory underpinning health promotion, there is a real risk of, at best, establishing ineffective interventions and, at worst, antagonising and even harming the very people you are seeking to help. This book will guide you through the philosophical, methodological, theoretical, ethical and political underpinnings of health promotion to enable you to be a more effective practitioner. Although the book explores these various aspects, it is focused on assisting you in applying the ideas and concepts to practical implementation. To illustrate good practice and provide evidence of what works, examples are drawn from several countries, representing different cultural backgrounds. . Contributors: Maggie Davies, Nick Fahy, Jeff French, Mike Kelly, Jessica Kepford, Paul Lincoln, Anthony Morgan, Don Nutbeam, Jaume Ribera, Magdalene Rosenmoller, Marc Sachon, Viv Speller. |
| Table of contents |
Overview of the book Section 1: Philosophy and theory of health promotion What is health promotion? WHO and international initiatives Using theory to guide changing individual behaviour Using theory to guide changing communities and organisations Section 2: Epidemiology, politics and ethics Determinants of health Political and ethical considerations Targeting, standards & progress indicators Section 3: Public policy Healthy public policy Implementing healthy public policy through partnerships Working with communities Section 4: Implementing health promotion Risk management, perception and communication in health care Models of behaviour change Planning a health promotion intervention Evaluation of health promotion Evidence based health promotion |
