THE SIM SERIES is a set of five CD-based simulation modules (each accompanied by a print manual) that can be packaged separately or as a set with any marketing, sales, or management text and are designed to teach strategic decision making while reinforcing marketing and sales principles. Each module uses today?s hottest marketing and financial analytics to underscore the importance of making quality management decisions. All of the modules stress the importance of optimizing short-term revenue gains and long-term profitability (customer lifetime value). Students will understand the challenge of aligning short- term and long-term goals, and recognize when these goals can be in conflict.
The most unique selling feature of the modules and the hallmark of the Sim Series is ?The PhisoTech Story.? Each simulation features the continuing saga of PhisoTech, a niche player in the pharmaceutical industry, and its cast of engaging and sometimes eccentric characters. ?The PhisoTech Story? is both entertaining and compelling, and is written specifically to enhance the cognitive involvement of students and inspire creative, analytical decision making.
Key Features
Teaches today?s most important marketing and financial analytics to help students make quality, strategic decisions.s.
An MS Excel Platform. The simulations are built on the familiar MSExcel platform for broad distribution and universal appeal.
Ease of Use. While powered by a complex mathematical engine, the simulation screens are intuitive and easy to navigate. The main focus is on developing analysis and strategy skills for students, not on enhancing their computer skills.
Easy to Grasp. The data used in the simulation is typical order data that has been aggregated into a robust model of analyses. The overall concepts are easy to grasp and the reporting output generated from the simulation is easy to comprehend, but immensely challenging in its strategic implications.
SIMMarketing Management with Student CD/Manual: 0072839694 (Instructor's CD/Annotated Student Manual--0072839139)
This simulation addresses the array of issues within the marketing discipline. Decisions that are related to market segmentation, market penetration strategies, utilizing a BSG matrix or facsimile, and balancing various aspects of the administration and promotional budgets to achieve marketing objectives are included. Pricing issues and financial analysis are also addressed in the decisions. This simulation prominently features the Customer Relationship Management (CRM) paradigm.
SIMSales Management with Student CD/Manual: 0072839368 (Instructor's CD/Annotated Student Manual--0072839082)
This simulation teaches students how to manage a sales force using financial analytics such as sales revenue, contribution income and long-term profitability. Some of the questions addressed in this module are how to achieve management goals and objectives while staying within budget, how to design the right combination of benefits and compensation to help the sales force make quota, who to hire, who to fire, and how to use incentives for motivation.
SIMDatabase Marketing with Student CD/Manual: 0072839678 (Instructor's CD/Annotated Student Manual--0072839090
This simulation is wrapped around Customer Relationship Management (CRM) principles; it teaches students how to leverage database technology in the marketplace. Students learn how to use a database for customized marketing strategies based on a customer?s value to the company, and how to design database tables in order to execute different promotional tactics. Predictive modeling, data transformation, and other general database issues will be reviewed. Students learn about the economics of utilizing in-house marketing and sales promotion resources vs. partnering with outside resources such as ad agencies or printing and promotions firms with digital marketing capabilities.s.s.
SIMSell with Student CD/Manual:007283999X (Instructor's CD/Annotated Student Manual-0072839082. The first simulation in the SIMSeries, this module teaches students about the importance of understanding a customer?s value to the company in allocating time and resources. Using Customer Relationship Management (CRM) and relationship selling principles, SimSell also teaches about the costs to service accounts, as well as the cost and benefit of professional training and development seminars.s.s.
SIMMarketing Research with Student CD/Manual: 0072839686 (Instructor's CD/Annotated Student Manual--0072839112)
This simulation covers primary and secondary research methods, experimentation, observation, survey design, etc. It teaches students how to synthesize information to make pricing decisions, design promotional directives, determine customer behavior and attitudes, etc. The practical application of descriptive and inferential statistical methods in a business and marketing setting is reinforced.
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