For over 45 years, McKinsey & Company's Gene Zelazny has been showing McKinsey consultants and professionals around the world how to plan, design, and deliver effective business presentations_and how to improve and expand their repertoire of presentation skills.
Now in this revised and expanded edition of Say It With Presentations, Mr. Zelazny brings together his years of valuable communication experience to show managers_even those with little or no presentation experience_how to prepare winning presentations using his proven methodology and the full range of PowerPoint techniques.
Written in a clear, highly engaging style, this essential business tool covers everything from defining the situation…to developing the right mix of visual aids to interest your audience without overpowering them. Say It With Presentations features a wealth of practical information on:
Filled with scores of helpful illustrations, this wide-ranging sourcebook also explains how to take humor seriously and incorporate it into a presentation…and how to use the “Audience Bill of Rights” to focus clearly on the needs of the audience.
Comprehensive and completely up to date, the new edition of Say It With Presentations contains all the skills-building information, methods, tips, and pointers that business professionals need to win over clients and reap greater financial rewards.
|About the author|
Gene Zelazny is the director of visual communications for McKinsey and Company and the acknowledged pioneer of business presentations.