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Additional
Teaching and Learning Resources
We
are always trying to improve the quality of Principles and
Practice of Marketing and the supplementary resources that
accompany it. For this edition, we have significantly expanded
the range, quality and delivery of online resources to support
both students in their studying, and lecturers in their
teaching of marketing.
Student
CD-ROM
Free
with every copy of Principles and Practice of Marketing
is a CD-ROM. This contains a range of electronic resources
to help students with their marketing courses, including:
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Additional
case material exploring ideas from the text in greater
depth. |
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A
marketing plan template to help you to develop successful
strategies. |
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Chapter-by-chapter
internet exercises, that allow you to self-test your
understanding of marketing concepts on the web. |
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Web
links that take you to internet sites demonstrating
E-Marketing in action. |
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Topical
and current marketing in the news features. |
On-line
Learning Centre
This
Online Learning Centre has been produced to provide access
to an extensive range of materials for both students and
lecturers.
Student
Resources available to download shortly from
the Student Centre will include:
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New
case studies (CLICK
HERE)
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AVAILABLE
NOW |
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Marketing
Plan template (CLICK
HERE) |
AVAILABLE
NOW |
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Chapter-by-chapter
Internet Exercises (CLICK
HERE) |
AVAILABLE
NOW |
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Web
links (CLICK
HERE) |
AVAILABLE
NOW |
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Chapter-by-Chapter
Self-test questions (CLICK
HERE) |
AVAILABLE
NOW |
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Glossary
of key terms from the text (CLICK
HERE) |
AVAILABLE
NOW |
Lecturer
Resources available soon in the Lecturer Centre:
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Chapter-by-Chapter
PowerPoint Slides
(CLICK
HERE)
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AVAILABLE
NOW |
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Lecturer’s
Testing Platform
(CLICK
HERE) |
AVAILABLE
NOW |
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Case
Study notes
(CLICK
HERE) |
AVAILABLE
NOW |
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Solutions
to the student Internet Exercises
(CLICK
HERE) |
AVAILABLE
NOW |
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PageOut
Integration (CLICK
HERE) |
AVAILABLE
NOW |
Remember
to check this website frequently, as we will be regularly
updating and adding to the material on this site.
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