Need more information on leading brands and companies for your coursework, or want to see how corporations present themselves and their brands on-line?

Here are some useful web links for you to explore some of the organisations and products mentioned in the exercises, case studies, and elsewhere throughout the book.

• Chapter 1: Marketing in the modern firm
• Chapter 2: Marketing planning: an overview of marketing
• Chapter 3: Understanding consumer behaviour
• Chapter 4: Understanding organisational buyer behaviour
• Chapter 5: The marketing environment
• Chapter 6: Marketing research and information systems
• Chapter 7: Market segmentation and positioning
• Chapter 8: Managing products
• Chapter 9: Developing new products
• Chapter 10: Pricing strategy
• Chapter 11: Advertising
• Chapter 12: Personal selling and sales management
• Chapter 13: Direct marketing
• Chapter 14: The internet and On-line marketing
• Chapter 15: Other promotional mix methods
• Chapter 16: Distribution
• Chapter 17: Analysing competitors and creating a competitive advantage
• Chapter 18: Competitive marketing strategy
• Chapter 19: Managing marketing implementation, organisation and control
• Chapter 20: Marketing services
• Chapter 21: International marketing