INTRODUCTION NEW CASE STUDIES MARKETING PLAN INTERNET EXERCISES WEB LINKS IN THE NEWS SELF-TEST QUESTIONS GLOSSARY OF TERMS Here are a few recent articles that demonstrate the principles of marketing in practice through real-life examples and events. Read the synopsis and then explore on the web for more detailed information to help you answer the questions about each story. Article 1: Fashion and Retail: Tommy Hilfiger Article 2: E-tailing: Gleaming Storefronts with Nothing Inside Article 3: Sports Sponsorship: The Iron Man Article 4: E-Marketing: Tesco poised to offer WAP home shopping Article 5: Branding: Identica to rebrand Wembley Article 6: Managing Products: Organics and Fructis relaunch after Pantene Article 7: Internet Marketing: Separating Winners and Losers in the E-Commerce Battle Article 8: Consumer Behaviour: Americans in the Fast Lane Article 9: Internet Retailing: The Growth in Internet Shopping Article 10: The Growth in Internet Access Article 11: Netto: Increasing Competition the Discount Grocery Sector Article 12: Marks & Spencer : Signs of Revival? Article 13: Levi's Wins Distribution Dispute Article 14: European Take-up of Digital Marketing Article 15: Internet Use Continues to Grow in Europe Article 16: Levi Ruling Upheld Article 17: Levi to Sell Discount Brand to Wal-Mart Article 18: E-marketing Ethics Want to keep up to date with marketing news and events? Follow the link below for updates on what’s happening right now in marketing: www.mad.co.uk   Student Centre | Lecturer Centre Purchase Information | Lecturer Copy McGraw-Hill Homepage For further information about this site contact helpme@mcgraw-hill.com Copyright ©2001 McGraw-Hill International (UK) Ltd. All rights reserved.