As you read through the text, you’ll notice a number of key terms highlighted in each chapter. Here is a full glossary, which provides a further handy reference for your study. Click below to find a list of all the marketing terms or concepts mentioned in the text, accompanied by definitions, to help you to revise the important ideas covered in each chapter.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W

If you would like to download the entire Glossary to your computer in Adobe Acrobat format, click on the link below.

Glossary (PDF document)
(glossary.pdf, 107KB)
1. Right-click on the highlighted text above
2. Select "Save file" from the list of options
3. Save file in the desired folder

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