| ONLINE
CASE STUDIES | REGIONAL
CASE STUDIES | CASE
STUDY NOTES
Online Case Studies
Below you will find 6 mini case studies with case questions
that you can work through. They aim to show you how marketing
principles can be applied to real-life scenarios. Try to
answer the case questions to see if you can apply what you
have learnt to each example.
More cases will
be available to accompany this book in the near future.
As we develop these, they will provide you with further
examples to help you with your coursework.
Regional Case
Studies
In addition to the many cases in the text and available
on the free student CD-ROM, we have provided a range of
regional cases which reflect the differences in the cultural
and business environment across Europe. These regional case
studies illustrate marketing practice in different economies,
but they provide you with extra up-to-date examples demonstrating
the general marketing principles that you have read about
in the text.
Below you will
find a range of new cases that feature Irish companies and
organisations. This collection of cases has been edited
by Declan Fleming and Elaine Wallace, Department of Marketing,
National University of Ireland, Galway.
In the near
future we will be updating this site with new examples from
Northern and Central Europe.
Case Study
Notes
To
provide you with some suggestions of how to approach a case
study analysis, and to help you to tackle the case questions,
we have provided a set of notes with Case study 6, including
a synopsis, key learning points and objectives, and guide
answers to the questions. The notes to accompany this case
provide a useful introduction to SWOT analysis, and should
also equip you with ideas on how to work through the remaining
cases and questions.
|
