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Welcome to the
Student Area of the Jobber, Principles and Practice of Marketing
Online Learning Centre. This Web Site has been designed
to provide you with a range of extra resources to help you
on your introductory marketing course.
Free with
your copy of the text, you will find a CD-ROM that contains:
- Chapter-by-chapter
internet exercises to explore marketing using the web
- Chapter-by-chapter
web links to help you research companies and brands online
- Searchable
glossary of key terms to test your understanding of new
concepts
- Marketing
plan template to help you develop a winning marketing
strategy
- Mini-cases
with questions to enable you to analyse real marketing
in action
- Marketing
in the News articles and links to keep you up-to-date
on marketing today
- Access to
a half-price subscriptions offer for the professional’s
marketing portal, mad.co.uk
This web site
provides you with all these resources and more, including
- Chapter-by-chapter
self-test questions, which put your knowledge of marketing
to the test
- Extra case
studies from the UK, Ireland and Continental Europe which
will be updated regularly with new examples for your studies
All of these
learning aids are designed to be used alongside the book
and we hope that they prove useful in reinforcing the ideas
and concepts that you read about. We hope that this website
helps to make your study of marketing interesting, relevant
and exciting.
Student
Resources available to download from the Student
Centre include:
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New
case study material (CLICK
HERE)
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AVAILABLE
NOW |
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Marketing
Plan template (CLICK
HERE) |
AVAILABLE
NOW |
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Chapter-by-chapter
Internet Exercises (CLICK
HERE) |
AVAILABLE
NOW |
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Web
links
(CLICK
HERE) |
AVAILABLE
NOW |
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Chapter-by-Chapter
Self-test questions (CLICK
HERE) |
AVAILABLE
NOW |
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Chapter-by-Chapter
Glossary of key terms from the text (CLICK
HERE) |
AVAILABLE
NOW |
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