INTRODUCTION NEW FEATURES CONTENTS GUIDED TOUR SAMPLE CHAPTER TEXTBOOK RESOURCES ABOUT THE AUTHOR NEW CASES     Chapter One -Marketing In The Modern Firm - (Adobe Acrobat fromat) (ppm_sample_ch01.pdf, 902KB) 1. Click on the highlighted text above 2. Select "Save file" from the list of options 3. Save file in the desired folder Click here for help with downloading   Student Centre | Lecturer Centre Purchase Information | Lecturer Copy McGraw-Hill Homepage For further information about this site contact helpme@mcgraw-hill.com Copyright ©2001 McGraw-Hill International (UK) Ltd. All rights reserved.