Online Learning CentrePrinciples & Practice of Marketing, 3/e by David Jobber
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Study Question Notes

Here you will find Study Question Notes which provide you with suggested approaches and answers to the study questions that appear at the end of each chapter.

These notes are designed to assist you in using these questions in class discussions, or as coursework exercises or review questions for students to undertake independently. They provide you with question-by-question guidelines outlining the key points that students should raise in their answers, and page references where appropriate to enable you to direct students back to the relevant sections in the text for further clarification of important topics.

  • Study Question Notes - MS Word '97 file - (Password-protected)
    (ppm_studyqn.zip, 94KB)

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    2. Select "Save file" from the list of options
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