| TEXTBOOK
CASE STUDIES | ONLINE
CASE STUDIES | POWERPOINT
CASE STUDIES
| NEW
REGIONAL CASE STUDIES
Textbook
Case Studies
Here you will find case-by-case teaching notes for all of
the cases contained in the book. There are two cases at
the end of each chapter throughout the book. These notes
are designed to assist you in using these chapter cases
in class discussions or as coursework exercises, by providing
you with suggestions and ideas for presenting the material.
Each teaching note provides you with a synopsis of the case,
teaching objectives, and suggested teaching approaches,
including guide answers to the student's discussion questions.
Textbook
Case Study Notes for Lecturers - MS Word '97 files
- (Password-protected)
(ppm_ctn_all.zip, 487KB)
1. Click on the highlighted text above
2. Select "Save file" from the list of options
3. Save file in the desired folder
4. Unzip file using WinZip software
Click
here for help with downloading
Online Case
Studies
In addition, we have provided brand new extra
cases , which students have free
access to in the student area of the website. These
cases can also be linked via your own course website using
the PageOut
course manager.
To make best use of these extra on-line cases, we have also
provided you with notes for these below.
Online
Case Study Notes for Lecturers
- MS Word '97 files - (Password-protected)
(ppm_ectn.zip, 35KB)
1. Click on the highlighted text above
2. Select "Save file" from the list of options
3. Save file in the desired folder
4. Unzip file using WinZip software
Click
here for help with downloading
PowerPoint
Case Studies
Below you will find new case study notes in PowerPoint.
They aim to show you how marketing principles can be applied
to real-life scenarios. These PowerPoint Case Study Notes
were developed by Professor John Balmer, Professor of Corporate
Identity, University of Bradford.
To save
the case study files:
1. Click on the highlighted text above
2. Select "Save file" from the list of options
3. Save file in the desired folder
Click
here for help with downloading
New Regional
Case Studies
In addition to the many cases provided in the text and
on the free Student CD-ROM, we have provided a range of
extra regional cases that examine marketing in different
European economies. These cases are designed to reflect
the differences in the cultural and business environment
in different countries across Europe, and to provide you
with local cases that are relevant to your students. We
have therefore provided cases specific to companies and
organisations based in Ireland, and are planning
a range of extra studies from across Northern and Central
Europe. Please revisit this site regularly for new updates.
If you wish to view these cases, or would like your students
to use them during your course, direct your students to
the student
area of this site where the cases are accessible and
available to download. If you are a PageOut
user, you can integrate these cases into your course syllabus.
Click here for more infomation about PageOut.
For each of the regional cases provided here, there is a
set of case notes to help you to use the material with your
students. The case notes are password protected and can
be downloaded below.
Irish Case
Studies - AVAILABLE
NOW
Further new cases have been written which deal specifically
with marketing in Ireland (click
here). Whilst they are based upon marketing examples
drawn from Irish organisations and companies, the cases
apply to the general marketing principles explored in
the text and are free to all students in the student area
of this site. Please download the case notes to accompany
these Irish Cases below.
Irish
Case Study Notes for Lecturers - MS Word '97 files
- (Password-protected)
(ppm_ctn_irish.zip, 86KB)
1. Click on the highlighted text above
2. Select "Save file" from the list of options
3. Save file in the desired folder
4. Unzip file using WinZip software
Click
here for help with downloading
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