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Welcome to the
Lecturer's area of the Jobber Principles and Practice of
Marketing Online Learning Centre. This site provides you
with a range of resources to aid you with your teaching
in seminars and lectures. On this site you will find PowerPoint
slides, teaching notes to accompany the cases in the book,
and testing software to help you to set assessments and
tests for your introductory marketing course. We will also
provide a range of extra case studies from the UK, Ireland
and Continental Europe, which will be regularly updated
to provide you with new material for your course.
The resources have been aligned to the chapters in the text
to make teaching using the book straightforward and simple,
and to allow you the flexibility to adapt the resources
to your syllabus. In addition, with the PageOut
course manager, free to adopters of Jobber Principles and
Practice of Marketing or any other McGraw-Hill textbook,
you can build a course website using the resources available
here.
The supplements in this area of the site are for lecturers
only and as such they are password-protected. In order to
receive the password for the supplements for this particular
title, please fill in your details on the request password
page, and a McGraw-Hill representative will contact you
in due course.
Lecturer
Resources available in the Lecturer Centre:
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