INTRODUCTION NEW FEATURES CONTENTS GUIDED TOUR SAMPLE CHAPTER TEXTBOOK RESOURCES ABOUT THE AUTHOR NEW CASES     Principles & Practice of Marketing 3/e is the most comprehensive introduction to marketing text on the market. This edition includes new coverage on exciting hot topics like Internet/E-Marketing, expanded coverage on Relationship Marketing & Ethics, 50% new case material and a lot more!   Student Centre | Lecturer Centre Purchase Information | Lecturer Copy McGraw-Hill Homepage For further information about this site contact helpme@mcgraw-hill.com Copyright ©2001 McGraw-Hill International (UK) Ltd. All rights reserved.