Principles & Practice of Marketing, 3/e by David Jobber

Principles and Practice of Marketing has been designed to ensure clarity and ease-of-use. This guided tour displays the text's pedagogical features, including learning outcomes, key terms, recap sections, and review questions.

Click on the page examples below to see a larger version.

Part Openings set the scene for each main area of study, giving you a brief overview of the topics to be covered and a listing of component chapters.

This page identifies the primary topics covered in each section in terms of the main learning outcomes you should acquire after studying each chapter.

	Graphs and tables are presented in a simple and clear design; the use of colour will help you to further understand and absorb key data and concepts.
Key Terms are highlighted and explained in the text where they first appear, with summary definitions for all key terms compiled at the end of each chapter. A full glossary at the end of the book and also (also available online) provide a further handy reference for your study.

	Where you see the arrow icon in the text, read the "E-Marketing boxes". These examples illustrate real-life E-Marketing, by demonstrating how organisations have used new technologies in their marketing strategies.
URLs (Internet addresses) point you towards the Internet sites of organisations mentioned in the text. If you want further useful Internet addresses to help you study marketing, go to the web links section on this Web Site.
	Colour advertisements and illustrations throughout the book demonstrate how marketers have presented their products in real promotions and campaigns.

Look out for the steering wheels that highlight the Marketing-in-Action boxes. These boxes provide additional practical examples to highlight the application of concepts, and encourage you to critically analyse and discuss real-world issues.

	These Internet exercises provide an opportunity to test out your knowledge of important ideas on the Internet. They direct you towards interesting websites and provide questions to test your understanding. There are further Internet Exercises on this Web Site.
The Chapter Summary briefly reviews and reinforces the main topics you will have covered in each chapter.		Study Questions encourage you to review and apply the knowledge you have acquired from each chapter. These questions can be undertaken either individually or as a focus for group discussion in seminars or tutorials.
	Each chapter contains a full list of references so that if you wish, you can continue to research in greater depth after reading the chapter.


The Key Terms list collates all the key terms from each chapter and includes a page reference to help you rapidly review and revise.

Each chapter concludes with two case studies. These up-to-date case examples encourage you to apply what you have learnt in each chapter to a real-life marketing problem. You can test yourself by trying out the case questions at the end of the study section.