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New Cases from Principles and Practice of Marketing 4th
Edition
Lecturers adopting
the third edition of David Jobber’s Principles and
Practice of Marketing can download new case studies that
will feature in the forthcoming fourth edition of the book.
This includes the winning case from the Case Study Competition,
written by Conor Carroll at the University of Limerick,
Ireland. Click below to view and download the password-protected
case studies.
CASE STUDY
COMPETITION WINNER:
Trouble
with Top-Ups - Vodafone causes a stir by lowering the margins
of retailers
PowerPoint
files - (Password-protected)
(vodafone
case.zip, 27 KB)
OTHER NEW
CASES INCLUDE:
Repositioning
Budweiser -
PowerPoint files - (Password-protected)
(budweiser
case.zip, 1090 KB)
Going
International: The Case of McDonald’s -
PowerPoint files - (Password-protected)
(macdonalds
case.zip, 63 KB)
To
download files
1. Click on the highlighted text above
2. Select "Save file" from the list of options
3. Save file in the desired folder
4. Unzip file using WinZip software
Click
here for help with downloading
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