David Jobber
is an internationally recognized marketing academic. He is
Professor of Marketing and Head of the Marketing Group at
the University of Bradford Management Centre. He holds an
Honours degree in economics from the University of Manchester,
a Masters Degree from the University of Warwick and a Doctorate
from the University of Bradford.
Before joining the faculty at the Bradford Management Centre,
David worked for the TI Group in marketing and sales, and
was Senior Lecturer in Marketing at the University of Huddersfield.
He has wide experience of teaching core marketing courses
at undergraduate, postgraduate and post-experience levels.
His specialisms are industrial marketing, sales management
and marketing research. He has a proven, ratings-based record
of teaching achievements at all levels; his industrial management
MBA module is one of the most highly-rated electives at Bradford.
His competence in teaching is reflected in visiting lectureships
at the universities of Aston, Lancaster, Loughborough and
Warwick. He has taught marketing to executives of such international
companies as Rhone-Poulénc, Allied Lyons, the BBC,
Bass, Rolls-Royce, RTZ, and Kalamazoo.
Supporting his teaching is a record of achievement in academic
research. David has over 100 publications in the marketing
area in such journals as the International Journal of Research
in Marketing, MIS Quarterly, Strategic Management Journal,
Journal of International Business Studies, Journal of Business
Research, Journal of Product Innovation Management and the
Journal of Personal Selling and Sales Management. David has
served on the editorial boards of the International Journal
of Research in Marketing, Journal of Personal Selling and
Sales Management, European Journal of Marketing and the Journal
of Marketing Management. |
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