Here you can download PowerPoint Slides (versions 97 and 4.0) to accompany Principles & Practice of Marketing, Second Edition. These can be used for presentations using PowerPoint or printed off onto OHT transparencies.

The zip files also include a list of contents for the PowerPoint slides. These are in files in either Microsoft Word or Adobe Acrobat format (contents.doc & contents.pdf)

Help with downloading
The presentation slides are saved as compressed zip files to facilitate quicker downloading. In order to decompress the files you will need 'zip' software. Programs such as WinZip and Zip Magic may be used.

If you have neither Microsoft PowerPoint, Microsoft Word or Adobe Acrobat on your system, you may wish to download free read-only versions of these programs from the Microsoft and Adobe Web Sites.

• Presentation Slides - Microsoft PowerPoint 97 version
  (jobpp97.zip, 642KB)
  1. Click on the highlighted text above
  2. Select "Save file" from the list of options
  3. Save file in the desired folder
  4. Unzip file using WinZip software
  
• Presentation Slides - Microsoft PowerPoint 4.0 version
  (jobpp4.zip, 355KB)
  1. Click on the highlighted text above
  2. Select "Save file" from the list of options
  3. Save file in the desired folder
  4. Unzip file using WinZip software
  

  Download Microsoft PowerPoint viewer

  Download WinZip software

Here you can download the instructor manual to accompany Principles and Practice of Marketing, Second Edition by David Jobber, designed to help busy marketing academics in their job of teaching the subject.

The Instructor's Manual covers nearly 300 pages, and is divided into two sections:

• Part 1 provides teaching notes for the 38 cases that appear in the textbook, including a synopsis for each, teaching objectives (illustrating the educational aims of the case), and a suggested teaching approach.
  

• Part 2 supplies brief guides to answering (and in some instances using) the study questions that appear at the end of each chapter of the textbook.

In order to receive the password for the supplements for this particular title, please fill in your details on the request password page, and a McGraw-Hill representative will contact you in due course.

Help with downloading and installation
The instructor's manual is saved as a compressed zip file to facilitate quicker downloading. In order to decompress the file you will need 'zip' software. Programs such as WinZip and Zip Magic may be used.

If you do not have Adobe Acrobat on your system, you may wish to download a free read-only version of this program from the Adobe Web Site.

• Instructor Manual - Adobe Acrobat version
  (job-ima.zip, 998KB)
  1. Click on the highlighted text above
  2. Select "Save file" from the list of options
  3. Save file in the desired folder
  4. Unzip file using WinZip software
  

  Download Adobe Acrobat Reader

Here you can download a Computerised Test Bank (Explorer). This tool is designed to enhance learning and make the job of teaching and assessment easier.

Explorer comes with 1100 multi-choice questions to accompany Principles & Practice of Marketing Second edition, all categorised into difficulty and type, so tests can be matched to the learning requirements of your course. It comprises of TestMaster - the delivery mechanism for the questions that allows students to test themselves - and ExamMaster, which allows lecturers to compile exams and add their own questions.

TestMaster includes the following features:-

• Students can skip backwards and forwards between questions
  

• Current scores can be checked
  
• Printable audit trails are produced to check students' progress

ExamMaster includes the following features:-

• Addition and editing of questions
  

• Viewing of all questions and answers
  
• Printing of exam papers, where you choose exactly the questions you require
  
• 380 Secure questions, for Lecturers to compile exams that have not previously been accessed by students
   

In order to receive the password for the supplements for this particular title, please fill in your details on the request password page, and a McGraw-Hill representative will contact you in due course.

Help with downloading and installation
Explorer is saved as a compressed zip file to facilitate quicker downloading. In order to decompress the file you will need 'zip' software. Programs such as WinZip and Zip Magic may be used.

Contained in the main Zip archive is a README.TXT file with installation instructions for the download.

Also downloadable below are Zip files containing a detailed user manual to accompany Explorer (in Microsoft Word or Adobe Acrobat Reader formats). If you have neither Microsoft Word or Adobe Acrobat on your system, you may wish to download free read-only versions of these programs from the Microsoft and Adobe Web Sites.

• Explorer Computerised Test Bank
  (jobex.zip, 6210KB)
  1. Click on the highlighted text above
  2. Select "Save file" from the list of options
  3. Save file in the desired folder
  4. Unzip file using WinZip software
  
• User Manual for Explorer - Adobe Acrobat version
  (jobex-ma.zip, 132KB)
  1. Click on the highlighted text above
  2. Select "Save file" from the list of options
  3. Save file in the desired folder
  4. Unzip file using WinZip software
  
• User Manual for Explorer - Microsoft Word version
  (jobex-mw.zip, 66KB)
  1. Click on the highlighted text above
  2. Select "Save file" from the list of options
  3. Save file in the desired folder
  4. Unzip file using WinZip software
  

  Download Adobe Acrobat Reader

  Download Microsoft Word Viewer