Place Place decisions involve choices regarding the distribution channels to be used and their management, the location of outlets, methods of transportation and inventory levels to be held. See Chapter 16.
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Marketing Plan Index: Contents Section 1: Terms of Reference Section 2: Executive Summary Section 3:Business Mission Section 4: External Marketing Audit Section 5: Internal Marketing Audit Section 6: SWOT Analysis Section 7: Marketing Objectives Section 8: Core Strategy Section 9: Marketing Mix Decisions Section 10: Organization and Implementation Section 11: Control
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