Product Product decisions involve choices regarding brand names, features (that create customer benefits), quality and design, packaging, warranties, and the services that will accompany the product offering. See Chapters 8 and 9.
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Marketing Plan Index: Contents Section 1: Terms of Reference Section 2: Executive Summary Section 3:Business Mission Section 4: External Marketing Audit Section 5: Internal Marketing Audit Section 6: SWOT Analysis Section 7: Marketing Objectives Section 8: Core Strategy Section 9: Marketing Mix Decisions Section 10: Organization and Implementation Section 11: Control
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