Principles & Practice of Marketing, 3/e by David Jobber - Student Centre - Marketing Plan Template

9. Marketing Mix Decisions

By defining a target market and understanding the needs of their consumers/organizations, a marketing mix can be created to meet those needs better than the competition. Decisions have to be made regarding product, promotion, price and place.

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Marketing Plan Index:
Contents
Section 1: Terms of Reference
Section 2: Executive Summary
Section 3:Business Mission
Section 4: External Marketing Audit
Section 5: Internal Marketing Audit
Section 6: SWOT Analysis
Section 7: Marketing Objectives
Section 8: Core Strategy
Section 9: Marketing Mix Decisions
Section 10: Organization and Implementation
Section 11: Control