Principles & Practice of Marketing, 3/e by David Jobber - Student Centre - Marketing Plan Template

Competitor Targets

Besides targeting consumers/organizations, the company will choose competitor targets. Weak competitors may be viewed as easy prey and resources channelled to attack them. The choice of target market may define competitor targets and be influenced by them: market segments with weak competitors may be attractive targets. See Chapter 17.

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Marketing Plan Index:
Contents
Section 1: Terms of Reference
Section 2: Executive Summary
Section 3:Business Mission
Section 4: External Marketing Audit
Section 5: Internal Marketing Audit
Section 6: SWOT Analysis
Section 7: Marketing Objectives
Section 8: Core Strategy
Section 9: Marketing Mix Decisions
Section 10: Organization and Implementation
Section 11: Control