Principles & Practice of Marketing, 3/e by David Jobber - Student Centre - Marketing Plan Template

Target Markets

A choice of target market(s) has to be made. A target market is a group of consumers/organizations (segment) that the company wishes to aim its offering and communications at. It defines where the company wishes to compete. See Chapter 7.

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Marketing Plan Index:
Contents
Section 1: Terms of Reference
Section 2: Executive Summary
Section 3:Business Mission
Section 4: External Marketing Audit
Section 5: Internal Marketing Audit
Section 6: SWOT Analysis
Section 7: Marketing Objectives
Section 8: Core Strategy
Section 9: Marketing Mix Decisions
Section 10: Organization and Implementation
Section 11: Control