Strategic Objectives Strategic objectives for products need to be set. The options are build sales and market share, hold, harvest (improve profit margins) and divest (drop or sell product). See Chapter 18.
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Marketing Plan Index: Contents Section 1: Terms of Reference Section 2: Executive Summary Section 3:Business Mission Section 4: External Marketing Audit Section 5: Internal Marketing Audit Section 6: SWOT Analysis Section 7: Marketing Objectives Section 8: Core Strategy Section 9: Marketing Mix Decisions Section 10: Organization and Implementation Section 11: Control
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