7. Marketing Objectives As a result of the marketing audit and SWOT analysis, relevant marketing objectives will be set. Two types of objectives need to be considered: strategic thrust and strategic objectives (see the next two sections).
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Marketing Plan Index: Contents Section 1: Terms of Reference Section 2: Executive Summary Section 3:Business Mission Section 4: External Marketing Audit Section 5: Internal Marketing Audit Section 6: SWOT Analysis Section 7: Marketing Objectives Section 8: Core Strategy Section 9: Marketing Mix Decisions Section 10: Organization and Implementation Section 11: Control
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