The
Market
The
market consists of:
- analyses
of market size, growth rates and trends;
- customer
analysis including who they are, what choice criteria
they use, how they rate competitive offerings and
how the market is segmented;
- distribution
analysis, which covers significant movements in powerbases,
channel attractiveness analyses, physical distribution
analyses and analysis of the role and interests of
decision-makers and influences with distributor organizations.
