Macroenvironment
The
macroenvironment consists of broad environmental issues
that impinge on the business. You may wish to analyse
it using the following headings:
- Economic
- Socio-Cultural
- Technological
- Political/Legal
- Ecological
Not
every heading may be used; if it is not likely to impact
the company, leave it out. For every event, state its
likely impact on the company and the resulting implications.
