Online Learning CentrePrinciples & Practice of Marketing, 3/e by David Jobber
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Marketing Plan Template

2. Executive Summary

The executive summary describes the report’s major findings and recommendations. It is designed to provide a busy reader with the major issues contained in the report. The executive summary allows the reader to gain insight to key outcomes without having to read all of the report. Bullet-points can be used to present the key points in the executive summary.

 

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