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Create
Your Own Marketing Plan
Ever
wondered what makes a really successful marketing plan?
Here we’ve provided you with a template containing all the
necessary ingredients for drawing up a comprehensive plan
for a marketing venture. Chapter Two helps you to understand
the fundamentals of Marketing Planning, so once you have
read this chapter, why not put this theory into practice
by completing a plan using this template? Work through the
sections below, which provide you with tips and guidance
on how to develop your plan.
Contents:
Introduction:
Using the Marketing Planning Framework
- Terms
of Reference
- Executive
Summary
- Business
Mission
- External
Marketing Audit
Macroenvironment
The
Market
Competition
- Internal
Marketing Audit
Operating
Results
Strategic
Issues Analysis
Marketing
Mix Effectiveness
Marketing
Structures and Systems
- SWOT
Analysis
- Marketing
Objectives
Strategic
Thrust
Strategic
Objectives
- Core
Strategy
Target
Market(s)
Competitor
Targets
Competitive
Advantage
- Marketing
Mix Decisions
Product
Promotion
Price
Place
- Organization
and Implementation
- Control
Marketing Plan Index:
Contents
Section
1: Terms of Reference
Section
2: Executive Summary
Section
3:Business Mission
Section
4: External Marketing Audit
Section
5: Internal Marketing Audit
Section
6: SWOT Analysis
Section
7: Marketing Objectives
Section
8: Core Strategy
Section
9: Marketing Mix Decisions
Section
10: Organization and Implementation
Section
11: Control
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