Principles & Practice of Marketing, 3/e by David Jobber - Student Centre - Internet Exercises - ch. 20

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Principles & Practice of Marketing, 3/e by David Jobber

	INTRODUCTION		NEW CASE STUDIES		MARKETING PLAN
	INTERNET EXERCISES		WEB LINKS		IN THE NEWS
	SELF-TEST QUESTIONS		GLOSSARY OF TERMS

The Service Process

Sites to Visit:

www.easyjet.com

Exercises:

How has easyJet revolutionised air travel?

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