Principles & Practice of Marketing, 3/e by David Jobber - Student Centre - Internet Exercises - ch. 15

Online Learning Centre

Principles & Practice of Marketing, 3/e by David Jobber

	INTRODUCTION		NEW CASE STUDIES		MARKETING PLAN
	INTERNET EXERCISES		WEB LINKS		IN THE NEWS
	SELF-TEST QUESTIONS		GLOSSARY OF TERMS

Publicity

Sites to Visit:

www.virgin.co.uk/news/news.jsp

Exercises:

Review the news stories on Virgin’s web-site. What conclusions would you draw about the organisation’s management of publicity?

Student Centre	\|	Lecturer Centre
Purchase Information	\|	Lecturer Copy
McGraw-Hill Homepage

For further information about this site contact helpme@mcgraw-hill.com
Copyright ©2001 McGraw-Hill International (UK) Ltd. All rights reserved.