Principles & Practice of Marketing, 3/e by David Jobber - Student Centre - Internet Exercises - ch. 12

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Principles & Practice of Marketing, 3/e by David Jobber

	INTRODUCTION		NEW CASE STUDIES		MARKETING PLAN
	INTERNET EXERCISES		WEB LINKS		IN THE NEWS
	SELF-TEST QUESTIONS		GLOSSARY OF TERMS

Customer and competitor review

Sites to Visit:

www.mintel.co.uk

Exercises:

What information is available on consumers and competitors in a consumer market of your choice?

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