Online Learning CentrePrinciples & Practice of Marketing, 3/e by David Jobber
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Internet Exercises

Different prices for different usage (mobile phones)

Sites to Visit:

Exercises:

Examine the tariffs currently on offer from each site. What conclusions can you draw about how each company is segmenting the market? Is there any evidence that the companies are targeting individual segments with particular emphasis? Which site gives the clearer pricing information?

 

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