Principles & Practice of Marketing, 3/e by David Jobber - Student Centre - Internet Exercises - ch. 8

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Principles & Practice of Marketing, 3/e by David Jobber

	INTRODUCTION		NEW CASE STUDIES		MARKETING PLAN
	INTERNET EXERCISES		WEB LINKS		IN THE NEWS
	SELF-TEST QUESTIONS		GLOSSARY OF TERMS

Brand Positioning

Sites to Visit:

Exercises:

Using the anatomy of brand positioning framework, compare and contrast Lotus and Skoda.

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