Principles & Practice of Marketing, 3/e by David Jobber - Student Centre - Internet Exercises - ch. 6

Online Learning Centre

Principles & Practice of Marketing, 3/e by David Jobber

	INTRODUCTION		NEW CASE STUDIES		MARKETING PLAN
	INTERNET EXERCISES		WEB LINKS		IN THE NEWS
	SELF-TEST QUESTIONS		GLOSSARY OF TERMS

Code of Ethics

Sites to Visit:

www.esomar.nl

Exercises:

Discuss the Marketing Research Code of Ethics adopted by ESOMAR. What issues and challenges does it raise for marketers?

Student Centre	\|	Lecturer Centre
Purchase Information	\|	Lecturer Copy
McGraw-Hill Homepage

For further information about this site contact helpme@mcgraw-hill.com
Copyright ©2001 McGraw-Hill International (UK) Ltd. All rights reserved.