Principles & Practice of Marketing, 3/e by David Jobber - Student Centre - Internet Exercises - ch. 5

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Principles & Practice of Marketing, 3/e by David Jobber

	INTRODUCTION		NEW CASE STUDIES		MARKETING PLAN
	INTERNET EXERCISES		WEB LINKS		IN THE NEWS
	SELF-TEST QUESTIONS		GLOSSARY OF TERMS

Environmental change

Sites to Visit:

www.sonymusic.com
www.umusic.com (Universal Music Group)
www.bertelsmann.com/themes/music/music.cfm
www.bandreg.com (The Band Register)
www.metallica.com/news/2000/napfaq.html
www.napster.com

Exercises:

Discuss the changes which are happening in the music industry owing to the development of technology.
What were the key issues in the Napster/Metallica lawsuit?

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