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Mission
Statements
Sites
to Visit:
Exercises:
On
the Shell site, find the Shell General Business Principles
and related documentation.
On
the Greenpeace site, find the latest Annual report and look
at the Executive Directors Statement.
Compare
and contrast:
- the clarity
with which each organisation’s mission is stated
- the different
purposes of the two organisations
What
business is Greenpeace in?
What
business is Shell in?
Note
that for many organisations a mission statement goes under
a different name.
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