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U
Undifferentiated
marketing
a market coverage strategy where a company decides to ignore
market segment differences and develops a single marketing
mix for the whole market
Undifferentiated
targeting
offering the same product to the entire market without regard
to differences in the customer profiles
Up-sell
persuading an existing customer to buy more valuable product
from the firm’s portfolio departments via cassette, vision
circuits or satellite
User
a member of a decision making unit who will actually be
using the purchased item
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