N

Nano-relationships
relations between internal customers, internal markets, divisions and business areas within organizations

National account
large and important customers who may have centralised purchasing departments that buy or co-ordinate buying for decentralised, geographically dispersed business units

New business salespeople
salespersons whose task is to win new business by identifying and selling to prospects

New task
refers to the first time purchase of a product or input by an organization

Niche
a small market segment

Niche targeting
competing in one segment (niche) only

No-frills products
basic commodities such as bread, sugar and soft drinks sold in rudimentary packages at low prices

Non-profit organization
an organization which attempts to achieve an objective other than profit, for example relief of famine, animal rights, or public service