Principles & Practice of Marketing, 3/e by David Jobber - Student Centre - Glossary of Key Terms - 'k'

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Principles & Practice of Marketing, 3/e by David Jobber

	INTRODUCTION		NEW CASE STUDIES		MARKETING PLAN
	INTERNET EXERCISES		WEB LINKS		IN THE NEWS
	SELF-TEST QUESTIONS		GLOSSARY OF TERMS

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W

K

Key account management
an approach to selling which focuses resources on major customers and uses a team selling approach

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