Online Learning CentrePrinciples & Practice of Marketing, 3/e by David Jobber
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Glossary of Key Terms

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J

Joint venture
co-operation by two or more parties on a business project, which may or may not involve the creation of a separate company

Journey routing
the planning of a salesperson’s route when calling on prospects or customers

Junk mail
mail which is sent to a prospect who is not a suitable target

Just-in-time
the just-in-time (JIT) concept aims to minimise stocks by organising a supply system which provides materials and components as they are required


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