H

Habitual problem solving
a consumer purchase which involves a repeat buy with little or no evaluation of alternatives

Hall test
bringing a sample of target consumers to a room that has been hired so that alternative marketing ideas can be tested

Halo customers
customers who are not directly targeted but may find the product attractive

Harvest
a strategy of managing a product for cash

High-involvement purchase
purchase decisions in which the customer becomes highly involved and seeks detailed information

Hold
a strategy of managing a product for profits and maintaining market share

House list
a company’s list of its own customers