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Here
you can download an instructor's manual to accompany
International Marketing, European Edition by
Cateora & Ghauri. This manual is divided into
4 parts, providing in total over 250 pages of
useful resources to facilitate and supplement
the teaching process.
PART 1: GENERAL TEACHING
SUGGESTIONS
Including:- Suggestions for student projects
Useful Internet links Notes on expanding the
scope of text cases and other materials A guide
for developing a marketing plan Information
sources
PART 2: INSTRUCTOR'S NOTES
ON CASES IN TEXT
PART 3: TEACHING OBJECTIVES,
COMMENTS AND SUGGESTIONS, LECTURE OUTLINES,
ANSWERS FOR END-OF-CHAPTER QUESTIONS
PART 4: ADDITIONAL QUESTIONS
This
supplement is for instructors and lecturers
only and as such is password-protected.
In
order to receive the password for the supplements
for this particular title, please fill in your
details on the page, and a McGraw-Hill representative
will contact you in due course.
(imw-img.zip, 396 KB)
1. Click on the highlighted text above
2. Select "Save file" from the list of options
3. Save file in the desired folder
4. Unzip file using WinZip software
(ima-img.zip, 853 KB)
1. Click on the highlighted text above
2. Select "Save file" from the list of options
3. Save file in the desired folder
4. Unzip file using WinZip software
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Here you
can download a zip file containing over 200
Microsoft PowerPoint Slides (versions 97 and
4.0) to accompany International Marketing, European
edition. These can be used for presentations
using PowerPoint or printed off onto OHT transparencies.
This
supplement is for instructors and lecturers
only and as such is password-protected.
In
order to receive the password for the supplements
for this particular title, please fill in your
details on the page, and a McGraw-Hill representative
will contact you in due course.
(p97-mo.zip, 1.32 MB)
1. Click on the highlighted text above
2. Select "Save file" from the list of options
3. Save file in the desired folder
4. Unzip file using WinZip software
(ima-img.zip, 853 KB)
1. Click on the highlighted text above
2. Select "Save file" from the list of options
3. Save file in the desired folder
4. Unzip file using WinZip software
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Further
resources are available from the of this text.
If you would like the password to access all the
resources for this, please fill in your details
on the page. |
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If
you would like to know more about how McGraw-Hill
can provide you with a free course web site to accompany
this book, or contact the for your area. |
The
supplements are saved as compressed zip
files to facilitate quicker downloading.
In order to decompress the files you will
need 'zip' software. Programs such as
may be used.
If
you have neither Microsoft PowerPoint,
Microsoft Word or Adobe Acrobat on your
system, you may wish to download free
read-only versions of these programs from
the Microsoft and Adobe Web Sites.
If
you require further assistance with downloading
or installation, please contact
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