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A concise and contemporary introduction to the
core economic concepts and issues, and their application
within business to assist decision-making and
strategy formulation. These microeconomic principles
are contextualised within the wider national and
international macroeconomic environment, and in
terms of their impact on operating functions such
as marketing, IT and HRM. The text includes numerous
illustrative examples to reinforce the practical
application of concepts, and pedagogocial features
to underpin student learning.
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A
concise, applied and broad-ranging approach
- ideal for a one-semester module for business/non-specialists
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Chapters
on business objectives, markets and competition,
and international business provide a macro-environmental
context
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End-of-chapter
Exercises
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Integrated
illustrative examples highlight the practical
application of economic concepts and issues
within real organisations
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Economics
and Business
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Business
Objectives
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The
Demand Function
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The
Estimation of Demand
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The
Production Function
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The
Cost Function
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Estimating
the Cost Function
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Monopoly
and Competition
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Oligopoly
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Managerial
Theories
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Growth
of the Firm
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The
Business Environment
Glossary of Key
Terms
References
Index
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Website
references (URLs) by Chapter
Chapter
1
Economics and Business
Society of Business Economists:
Financial Times:
Economist:
Chapter
2
Business Objectives Dept
of Trade & Industry:
Chapter
12
Business Environment Office
for National Statistics:
H.M. Teasury:
Bank of England:
National Institute for
Economic & Social Research:
Institute for Fiscal Studies:
Organisation for Economic
Cooperation and Development:
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