Management / Business
--Marketing

Our books in that discipline: The Social Media Road Map; A Practical Guide for Managers ISBN: 9781606495520 - By: WASHINGTON Edition: 01 - Pub Date: 01-SEP-13 Price: £19.99 - Format: Paperback The Ultimate Guide to Strategic Marketing; Real World Methods for Developing Successful, Long-term Marketing Plans ISBN: 9780071809092 - By: HAMPER Edition: 01 - Pub Date: 01-AUG-13 Price: £33.99 - Format: Hardback Marketing to the Low-Income Consumer ISBN: 9781606494660 - By: MOTTA Edition: 01 - Pub Date: 01-AUG-13 Price: £19.99 - Format: Paperback Strategic Digital Marketing; How to Apply an Integrated Marketing and ROI Framework for Your Business ISBN: 9780071819503 - By: GREENBERG Edition: 01 - Pub Date: 01-AUG-13 Price: £20.99 - Format: Hardback Branding Basics; A Practical Guide For Managers ISBN: 9781606495926 - By: GRONLUND Edition: 01 - Pub Date: 01-MAY-13 Price: £24.99 - Format: Paperback Marketing Strategy for Small- to Medium-Sized Manufacturers; A Practical Guide for Generating Growth, Profit, and Sales ISBN: 9781606496145 - By: FRANCE Edition: 01 - Pub Date: 01-MAY-13 Price: £24.99 - Format: Paperback Forecasting Across the Organization ISBN: 9781606493427 - By: OZGUN Edition: 01 - Pub Date: 01-APR-13 Price: £19.99 - Format: Paperback Manager's Guide to Online Marketing ISBN: 9780071801874 - By: WEAVER Edition: 01 - Pub Date: 01-MAR-13 Price: £9.99 - Format: Paperback Customer-Oriented Marketing Strategy: Theory and Practice ISBN: 9781606495209 - By: DALGIC Edition: 01 - Pub Date: 01-MAR-13 Price: £24.99 - Format: Paperback Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions ISBN: 9781606493670 - By: GRAPENTINE Edition: 01 - Pub Date: 01-JAN-13 Price: £19.99 - Format: Paperback Consumer Cosmopolitanism in the Age of Globalization ISBN: 9781606493649 - By: PRINCE Edition: 01 - Pub Date: 01-JAN-13 Price: £19.99 - Format: Paperback Viral Video Marketing Manifesto: Why Everything You Know is Wrong and How to Do What Really Works ISBN: 9780071803380 - By: VOLTZ Edition: 01 - Pub Date: 01-JAN-13 Price: £15.99 - Format: Paperback Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) ISBN: 9780071813723 - By: KERPEN Edition: 01 - Pub Date: 01-DEC-12 Price: £18.99 - Format: Hardback Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence ISBN: 9780071794961 - By: LEWIS Edition: 01 - Pub Date: 01-DEC-12 Price: £13.99 - Format: Paperback Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network ISBN: 9780071805568 - By: MILES Edition: 01 - Pub Date: 01-OCT-12 Price: £13.99 - Format: Paperback Drucker on Marketing: Lessons from the World's Most Influential Business Thinker ISBN: 9780071778626 - By: COHEN Edition: 01 - Pub Date: 01-SEP-12 Price: £21.99 - Format: Hardback The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales ISBN: 9780071802024 - By: MARSDEN Edition: 01 - Pub Date: 01-SEP-12 Price: £14.99 - Format: Paperback The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time ISBN: 9780071802192 - By: SCHAEFER Edition: 01 - Pub Date: 01-SEP-12 Price: £6.99 - Format: Paperback The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing. ISBN: 9780071801133 - By: SAFKO Edition: 01 - Pub Date: 01-SEP-12 Price: £14.99 - Format: Paperback Marketing of Information Technology ISBN: 9780070248724 - By: VENKATESH Edition: 01 - Pub Date: 01-AUG-12 Price: £26.99 - Format: Paperback A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms ISBN: 9780071791526 - By: PHILLIPS Edition: 01 - Pub Date: 01-AUG-12 Price: £19.99 - Format: Hardback iPhone Millionaire: How to Create and Sell Cutting Edge Video ISBN: 9780071800174 - By: ROSENBLUM Edition: 01 - Pub Date: 01-AUG-12 Price: £14.99 - Format: Paperback The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave ISBN: 9780071799379 - By: EMERSON Edition: 01 - Pub Date: 01-AUG-12 Price: £17.99 - Format: Hardback What the Plus!: Google+ for the Rest of Us ISBN: 9780071810104 - By: KAWASAKI Edition: 01 - Pub Date: 01-AUG-12 Price: £6.99 - Format: Paperback Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever ISBN: 9780071790499 - By: DRAGON Edition: 01 - Pub Date: 01-JUL-12 Price: £17.99 - Format: Hardback Comic-Con and the Business of Pop Culture: What the Worlds Wildest Trade Show Can Tell Us About the Future of Entertainment ISBN: 9780071797023 - By: SALKOWITZ Edition: 01 - Pub Date: 01-JUL-12 Price: £16.99 - Format: Hardback The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency ISBN: 9780071787178 - By: CRAWFORD Edition: 01 - Pub Date: 01-JUN-12 Price: £19.99 - Format: Hardback Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most ISBN: 9780071787871 - By: BUENO Edition: 01 - Pub Date: 01-MAY-12 Price: £18.99 - Format: Hardback The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone ISBN: 9780071788182 - By: ALPERT Edition: 01 - Pub Date: 01-MAY-12 Price: £19.99 - Format: Hardback Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing ISBN: 9780071791090 - By: SCHAEFER Edition: 01 - Pub Date: 01-APR-12 Price: £17.99 - Format: Hardback Uprising: How to Build a Brand and Change the World By Sparking Cultural Movements ISBN: 9780071782821 - By: GOODSON Edition: 01 - Pub Date: 01-APR-12 Price: £18.99 - Format: Hardback The Handbook of Strategic Public Relations and Integrated Communications 2/E ISBN: 9780071767460 - By: CAYWOOD Edition: 02 - Pub Date: 01-JAN-12 Price: £48.99 - Format: Hardback Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program ISBN: 9780071773485 - By: HUGHES Edition: 04 - Pub Date: 01-JAN-12 Price: £38.99 - Format: Hardback Brand Turnaround: How Brands Gone Bad Returned to Glory . . . and the 11 Game Changers that Made the Difference ISBN: 9780071775281 - By: POST Edition: 01 - Pub Date: 01-DEC-11 Price: £19.99 - Format: Hardback Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural From Presentations and Promotions to Communicating and Closing ISBN: 9780071714044 - By: MORRISON Edition: 01 - Pub Date: 01-NOV-11 Price: £12.99 - Format: Paperback Contextual Pricing: The Death of List Price and the New Market Reality ISBN: 9780071772464 - By: DOCTERS Edition: 01 - Pub Date: 01-NOV-11 Price: £20.99 - Format: Hardback Developing New Products and Services: Learning, Differentiation, and Innovation ISBN: 9781606492413 - By: SANDERS Edition: 01 - Pub Date: 01-NOV-11 Price: £24.99 - Format: Paperback Winning the Customer: Revenue-Turn Consumers into Fans and Get Them to Spend More ISBN: 9780071775267 - By: IMBRIANO Edition: 01 - Pub Date: 01-OCT-11 Price: £16.99 - Format: Hardback The Power of foursquare: 7 Innovative Ways to Get Customers to Check In Wherever They Are ISBN: 9780071773171 - By: GALLO Edition: 01 - Pub Date: 01-OCT-11 Price: £16.99 - Format: Hardback Product Managers Handbook ISBN: 9780071772983 - By: GORCHELS Edition: 04 - Pub Date: 01-OCT-11 Price: £41.99 - Format: Hardback The Inscrutable Shopper: Consumer Resistance in Retail ISBN: 9781606491713 - By: MINIHAN Edition: 01 - Pub Date: 01-OCT-11 Price: £19.99 - Format: Paperback Successful Marketing Plan: How to Create Dynamic Results Oriented Marketing ISBN: 9780071745574 - By: HIEBLING Edition: 04 - Pub Date: 01-OCT-11 Price: £30.99 - Format: Paperback Social Media for Social Good: A How-to Guide for Nonprofits ISBN: 9780071770811 - By: MANSFIELD Edition: 01 - Pub Date: 01-OCT-11 Price: £22.99 - Format: Hardback Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics ISBN: 9780071768290 - By: SPONDER Edition: 01 - Pub Date: 01-OCT-11 Price: £22.99 - Format: Hardback The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ISBN: 9780071759182 - By: METZ Edition: 01 - Pub Date: 01-OCT-11 Price: £16.99 - Format: Hardback Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value ISBN: 9780071761680 - By: MACDIVITT Edition: 01 - Pub Date: 01-OCT-11 Price: £22.99 - Format: Hardback Store Design and Visual Merchandising: Creating Store Space That Encourages Buying ISBN: 9781606490945 - By: EBSTER Edition: 01 - Pub Date: 01-SEP-11 Price: £19.99 - Format: Paperback Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) ISBN: 9780071762342 - By: KERPEN Edition: 01 - Pub Date: 01-JUL-11 Price: £12.99 - Format: Paperback The Old Rules of Marketing Are Dead: The 6 New Rules for Reinvent Your Brand & Reignite Your Business ISBN: 9780071762557 - By: PEARSON Edition: 01 - Pub Date: 01-JUN-11 Price: £16.99 - Format: Hardback Curation Nation: How to Win in a World Where Consumers are Creators ISBN: 9780071760393 - By: ROSENBAUM Edition: 01 - Pub Date: 01-APR-11 Price: £17.99 - Format: Hardback Consumer Behavior: Women and Shopping ISBN: 9781606491676 - By: HUDDLESTON Edition: 01 - Pub Date: 01-MAR-11 Price: £19.99 - Format: Paperback The McGraw-Hill 36-Hour Course: Online Marketing ISBN: 9780071743860 - By: THOMAS Edition: 01 - Pub Date: 01-FEB-11 Price: £13.99 - Format: Paperback Power of Real-Time Marketing ISBN: 9780071752633 - By: THOMPSON Edition: 01 - Pub Date: 01-FEB-11 Price: £17.99 - Format: Hardback Mobile Marketing ISBN: 9780071743020 - By: VARNALI Edition: 01 - Pub Date: 01-JAN-11 Price: £16.99 - Format: Hardback Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace ISBN: 9780071749275 - By: MOFFITT Edition: 01 - Pub Date: 01-JAN-11 Price: £18.99 - Format: Hardback The Dentsu Way: 9 Lessons for Innovation in Marketing from the Worlds Leading Advertising Agency ISBN: 9780071748124 - By: SUGIYAMA Edition: 01 - Pub Date: 01-JAN-11 Price: £17.99 - Format: Hardback 30-Minute Social Media Marketing: Step-by-Step Techniques to Spread The Word About Your Business ISBN: 9780071743815 - By: GUNELIUS Edition: 01 - Pub Date: 01-NOV-10 Price: £10.99 - Format: Paperback Everything I Know about Marketing I Learned From Google ISBN: 9780071742894 - By: GOLDMAN Edition: 01 - Pub Date: 01-SEP-10 Price: £17.99 - Format: Hardback 301 Ways to Use Social Media To Boost Your Marketing ISBN: 9780071739047 - By: PARKER Edition: 01 - Pub Date: 01-SEP-10 Price: £12.99 - Format: Paperback Marketing Demystified ISBN: 9780071713917 - By: ANSELMO Edition: 01 - Pub Date: 01-AUG-10 Price: £14.99 - Format: Paperback MicroMarketing ISBN: 9780071664868 - By: VERDINO Edition: 01 - Pub Date: 01-AUG-10 Price: £17.99 - Format: Hardback 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition ISBN: 9780071740630 - By: FELTENSTEIN Edition: 02 - Pub Date: 01-AUG-10 Price: £14.99 - Format: Paperback The High-Velocity Edge: How Market Leaders Leverage Operational Excellence to Beat the Competition ISBN: 9780071741415 - By: SPEAR Edition: 02 - Pub Date: 01-JUN-10 Price: £19.99 - Format: Hardback Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue ISBN: 9780071635165 - By: FORRESTER Edition: 01 - Pub Date: 01-MAY-10 Price: £17.99 - Format: Paperback BUY ME! 18 New Ways to Get Customers to Choose Your Product and Ignore the Rest ISBN: 9780071667838 - By: COHEN Edition: 01 - Pub Date: 01-JAN-10 Price: £15.99 - Format: Hardback No Money Marketing ISBN: 9780070152700 - By: PAUL Edition: 01 - Pub Date: 01-NOV-09 Price: £18.99 - Format: Hardback Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site ISBN: 9780071629607 - By: SMITH Edition: 01 - Pub Date: 01-NOV-09 Price: £10.99 - Format: Paperback Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives ISBN: 9780071638029 - By: RAPP Edition: 01 - Pub Date: 01-NOV-09 Price: £22.99 - Format: Hardback eMarketing Strategies for the Complex Sale ISBN: 9780071628648 - By: ALBEE Edition: 01 - Pub Date: 01-NOV-09 Price: £21.99 - Format: Hardback Repositioning: The New Battle for Your Mind ISBN: 9780071635592 - By: TROUT Edition: 01 - Pub Date: 01-NOV-09 Price: £17.99 - Format: Hardback The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning ISBN: 9780071625364 - By: GILBREATH Edition: 01 - Pub Date: 01-OCT-09 Price: £18.99 - Format: Hardback Get Content Get Customers: Turn Prospects into Buyers with Content Marketing ISBN: 9780071625746 - By: PULIZZI Edition: 01 - Pub Date: 01-JUN-09 Price: £14.99 - Format: Paperback Profit-Driven Marketing: A Proven System for Maximizing Creativity, Accountability, and ROI ISBN: 9780071615051 - By: MOELLER Edition: 01 - Pub Date: 01-FEB-09 Price: £22.99 - Format: Hardback Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Realtionship Marketing ISBN: 9780071497046 - By: DE AZEVEDO Edition: 01 - Pub Date: 01-NOV-08 Price: £18.99 - Format: Paperback 2011: Trendspotting for the Next Decade ISBN: 9780071497275 - By: LAERMER Edition: 01 - Pub Date: 01-MAY-08 Price: £16.99 - Format: Hardback The Brand Promise: How Costco, Ketel One, Make-A-Wish, and Other Leading Brands Make and Keep the Promise That Guarantees Success ISBN: 9780071494410 - By: KNAPP Edition: 01 - Pub Date: 01-MAY-08 Price: £18.99 - Format: Hardback Personality Not Included: Why Brands Lose Their Authenticity And How Great Companies Get it Back ISBN: 9780071545211 - By: BHARGAVA Edition: 01 - Pub Date: 01-MAY-08 Price: £15.99 - Format: Hardback Always On: The Future of Advertising and Marketing ISBN: 9780071508285 - By: STRATEGY-BUSINESS Edition: 01 - Pub Date: 01-MAY-08 Price: £9.99 - Format: Paperback Tips and Traps for Marketing Your Business ISBN: 9780071494892 - By: COOPER Edition: 01 - Pub Date: 01-MAR-08 Price: £12.99 - Format: Paperback Think ASEAN: Rethinking Marketing towards ASEAN Community 2015 ISBN: 9780071254052 - By: KOTLER Edition: 01 - Pub Date: 01-JAN-08 Price: £19.99 - Format: Hardback Successful Direct Marketing Methods ISBN: 9780071458290 - By: STONE Edition: 08 - Pub Date: 01-JAN-08 Price: £38.99 - Format: Hardback The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! ISBN: 9780071477185 - By: GOLDSTEIN Edition: 01 - Pub Date: 01-OCT-07 Price: £18.99 - Format: Soft back with CD Ambush Marketing Toolkit. ISBN: 9780070138087 - By: SKILDUM-REID Edition: 01 - Pub Date: 01-SEP-07 Price: £14.99 - Format: Soft back with CD Make a Fortune Promoting Other People's Stuff Online ISBN: 9780071478137 - By: GARDNER Edition: 01 - Pub Date: 01-AUG-07 Price: £14.99 - Format: Paperback Karma Queens, Geek Gods, and Innerpreneurs ISBN: 9780071477918 - By: RENTEL Edition: 01 - Pub Date: 01-JUN-07 Price: £15.99 - Format: Hardback Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! ISBN: 9780071462020 - By: ALLEN Edition: 01 - Pub Date: 01-DEC-06 Price: £10.99 - Format: Paperback Living Brands: Collaboration + Innovation = Customer Fascination ISBN: 9780071466141 - By: NADEAU Edition: 01 - Pub Date: 01-OCT-06 Price: £18.99 - Format: Hardback The Elusive Fan: Reinventing Sports in a Crowded Marketplace ISBN: 9780071454094 - By: REIN Edition: 01 - Pub Date: 01-JUL-06 Price: £20.99 - Format: Hardback How to Sell Anything on Amazon.Com... and Make a Fortune; Expert Advice on How to Expand Your Business Online and Generate Additional Revenue ISBN: 9780072262605 - By: BELLOMO Edition: 01 - Pub Date: 01-FEB-06 Price: £17.99 - Format: Paperback Blog Marketing; The Revolutionary New Method to Increase Sales, Growth, and Profits ISBN: 9780072262513 - By: WRIGHT Edition: 01 - Pub Date: 01-JAN-06 Price: £18.99 - Format: Hardback Fundraising, 2/e; Hands-On tactics for Nonprofit Groups ISBN: 9780071461436 - By: EDLES Edition: 02 - Pub Date: 01-JAN-06 Price: £14.99 - Format: Paperback Marketing Warfare: Authors' Annotated Edition ISBN: 9780071460828 - By: RIES Edition: 01 - Pub Date: 01-DEC-05 Price: £17.99 - Format: Hardback Why Customers Do What They Do; Who They Are, Why They Buy, What Turns Them On, and How You Can Anticipate Their Every Move ISBN: 9780071460361 - By: COHEN Edition: 01 - Pub Date: 01-NOV-05 Price: £16.99 - Format: Hardback What Customers Want - Using Outcome-Driven Innovation to Find High-Growth Opportunities, Create Breakthrough Products, and Connect with Your Customers ISBN: 9780071408677 - By: ULWICK Edition: 01 - Pub Date: 01-SEP-05 Price: £17.99 - Format: Hardback Think Like Your Customer - A Winning Strategy to Maximise Sales by Understanding How and Why Your Customers Buy ISBN: 9780071441889 - By: STINNETT Edition: 01 - Pub Date: 01-NOV-04 Price: £9.99 - Format: Paperback And Now a Few Words From Me - Advertising's Leading Critic Lays Down the Law, Once and For All ISBN: 9780071441223 - By: GARFIELD Edition: 01 - Pub Date: 01-SEP-04 Price: £11.99 - Format: Paperback The One-Day Marketing Plan - Organizing and Completing a Plan that Works, 3/e ISBN: 9780071395229 - By: HIEBING Edition: 01 - Pub Date: 01-MAY-04 Price: £15.99 - Format: Paperback IMC, The Next Generation - Five Steps For Delivering Value and Measuring Financial Returns ISBN: 9780071416627 - By: SCHULTZ Edition: 01 - Pub Date: 01-NOV-03 Price: £29.99 - Format: Hardback The Fundamentals Of Business-To-Business Sales & Marketing ISBN: 9780071408790 - By: COE Edition: 01 - Pub Date: 01-SEP-03 Price: £17.99 - Format: Hardback Marketing ROI - How to Plan, Measure, and Optimize Strategies for Profits ISBN: 9780071413633 - By: LENSKOLD Edition: 01 - Pub Date: 01-AUG-03 Price: £25.99 - Format: Hardback The Product Manager's FieldGuide ISBN: 9780071410595 - By: GORCHELS Edition: 01 - Pub Date: 01-MAY-03 Price: £19.99 - Format: Paperback Net Words: Creating High Impact Online Copy ISBN: 9780071380393 - By: USBORNE Edition: 01 - Pub Date: 01-DEC-01 Price: £11.99 - Format: Paperback Positioning - The Battle for Your Mind ISBN: 9780071373586 - By: AL RIES Edition: 01 - Pub Date: 01-JAN-01 Price: £10.99 - Format: Paperback Emotion Marketing: The Hallmark Way of Caputuring the Heart of the Consumer and Building Customers for Life ISBN: 9780071364140 - By: ROBINETTE Edition: 01 - Pub Date: 01-JAN-01 Price: £16.99 - Format: Hardback Positioning: The Battle for Your Mind (The Twentieth Anniversary Edition) ISBN: 9780071359160 - By: RIES Edition: 03 - Pub Date: 01-DEC-00 Price: £18.99 - Format: Hardback 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets ISBN: 9780844203492 - By: DENNY HATCH Edition: 01 - Pub Date: 01-JAN-00 Price: £18.99 - Format: Paperback The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company ISBN: 9780071347952 - By: KNAPP Edition: 01 - Pub Date: 01-NOV-99 Price: £16.99 - Format: Hardback The Marketer's Guide to Successful Package Design ISBN: 9780844234380 - By: HERBERT M. MEYERS; MURRAY J. LUBLINER Edition: 01 - Pub Date: 01-MAY-98 Price: £32.99 - Format: Hardback Marketing Warfare ISBN: 9780070527263 - By: RIES & TROUT Edition: 02 - Pub Date: 01-DEC-97 Price: £11.99 - Format: Paperback Networking With The Affluent ISBN: 9780070610484 - By: STANLEY Edition: 01 - Pub Date: 01-OCT-97 Price: £12.99 - Format: Paperback Marketing To the Affluent ISBN: 9780070610477 - By: STANLEY Edition: 01 - Pub Date: 01-OCT-97 Price: £14.99 - Format: Paperback 1001 Ways to Market Your Services ISBN: 9780809231584 - By: RICK CRANDALL Edition: 01 - Pub Date: 01-OCT-97 Price: £11.99 - Format: Paperback